Busy Summer sets expectations for an active Fall
Crescent Hotel reports Summer Results; Re-focuses Efforts on Fall Travelers
(Eureka Springs, AR) — With the advent of summer, the 1886 Crescent Hotel & Spa slowly implemented the phase levels as set by Arkansas Governor Asa Hutchinson. This careful and responsible attention to the safety of guests and staff has been rewarded with a return in occupancy and full employment.
It was in late March when the statewide shutdowns were encouraged by the Arkansas Department of Health (ADH). So, on Sunday, April 5, in support of the governor and ADH, the 1886 Crescent Hotel & Spa temporarily closed its lodging doors. These changes resulted in Carroll County Arkansas’ largest hospitality employer laying off 75 percent of its staff -a total of 194 employees- operating only a skeleton crew for projects, administration and to provide pick-up and delivery food on a limited basis.
On May 15, with the governor reopening restaurants for inside dining and lodging with adherence to strict protocols, this resort carefully reopened for weekend travel. On June 15, the hotel moved into the governor’s Phase Two which allowed the reopening of all guestrooms and services including the spa and salon, ghost tours, and all restaurant spaces. Strict protocols remained and to date more than $56,000 has been spent in support of those measures which includes the distribution of more than 34,000 masks.
Response to the reopening has been positive for the Crescent, a Historic Hotel of America, thanks to the hotel embracing the governor’s protocols and the significant draw of Eureka Springs as a popular destination. The hotel’s June room sales rose to equal those of 2019, while July room sales far exceed expectations posting an 18.7 percent increase. Primarily due to strictly following recommended attendance caps, attraction, dining, wedding, and spa sales posted lower results than room sales.
“It became clear very early on that our strict adherence to safety protocols would be the key element in our reopening strategy. This promise to guests has returned full occupancy and ultimately has allowed us to hire back previously laid off employees. In delivering on this promise, we continue to lead responsibly in our community and state,” said Jack Moyer, Executive Vice President.
With summer setting, now comes fall. Fall sees the return of a traditional travel group, one that tends to be a bit older and more conservative. “Our summer protocols were solid; yet for fall we will go one step further. We plan to refocus our activities on open spaces and the fresh air of the Ozarks,” Moyer added. “Most resort activities will be narrowed to single travel parties, the spa will continue temperature checks on arriving patrons, and preferential room blocks will be given so multiple guest travel parties can be closer to each other. Smaller attendance size of events, such as weddings, will be maintained, and a Eureka Springs Guidebook, listing other shops, restaurants and attractions that share strict protocols, will be given to guests.
Moyer went on to say that further senior considerations at the Crescent include:
> Patrons limited to 16 per ghost tour
> Modified breakfast beginning at 7 a.m.
> Shifting ~La Cena, the restaurant’s Italian-style dinner fare, to a 4 p.m. opening
> Outdoor seating of balcony rooms divided side-to-side with canvas privacy separators.
While there is change, so much remains the same. All areas of the resort are fully reopened including The New Moon Spa, SkyBar Gourmet Pizza, The Frisco Sporting Club, and a full schedule of resort activities with protocols in place where needed.
“Those guests who choose to visit in the fall will enjoy cooler temperatures, the advent of fall color, and an emphasis on open air experiences,” Moyer explained. “Guests will be directed to spectacular adjacent driving tours of the region as well as scenic sojourns for those who might enjoy hiking or mountain biking.”
Moyer concluded, “It was a lot to put on our team to reopen the hotel in such a stringent, careful manner. The fact that it has been so well received and accepted by our guests makes us feel like our continuous success depends on continuing these efforts into the future. Fall travelers can expect this level of protocol with our pledge to remain vigilant in their implementation.
“We are very thankful for the continued support from our vacationing friends, old and new. Therefore, as our team of seasoned, tourism professionals dedicate themselves to protecting the irreplaceable, we will continue to live up to our recognition as the ‘Symbol of Arkansas Hospitality’.”
For information regarding Eureka Springs’ attractions> https://www.EurekaSpringsOnline.com/
For information regarding Eureka Springs’ fall color> http://www.eurekaspringsfallfoliage.com/
For information regarding resort activities of the 1886 Crescent Hotel & Spa> https://bit.ly/30cULmT